Google Analytics

At no extra cost, and at the site owner's permission, Web Platform Services team will enable the Google Analytics service for all Open Berkeley websites (the Web Platform Services team will request this information from the site owner during the site launch process). 

What Does the Google Analytics Tool Provide? 

Google Analytics reports provide insightful reporting data about your website. Specifically, Google Analytics will provide the following information:

  • Visitors Overview (number of visits to your site)
  • How visitors reach your site
  • How visitors view your pages (browsers)
  • Where visitors come from (geographic locations)
  • Most popular pages
  • Number of hits on individual content pages
  • And much more

There is thorough documentation available on how to use Google Analytics. It is highly recommended that you take your time exploring the Google Analytics interface and learning about the types of data available in the reports.

If you are working on an existing Open Berkeley site and would like access to your site's Google Analytics reports, please work with your site owner, or email

Privacy and Security Considerations

The Web Platform Services team follows campus best practices for privacy when setting up Google Analytics for Open Berkeley sites. If you have any questions about this, please email

Due to a security and privacy issue caused by referrer information that is passed along when you browse from one page to another, or when a link opens in a new window, Open Berkeley prevents referrer information from being sent out with your external links. Internal (within your site) links will still send referrer information. Other sites and platforms may be taking similar actions to respond to this issue.

Google Analytics and other analytics applications make heavy use of referrer data. Depending on how various other sites and platforms handle the vulnerability, analytics users may start to see less detailed information in some of their reports.

We are continuing to monitor the issue and may adjust this behavior in the future.