The "Add Text" option is a very flexible widget option. You can add as much text as needed, as well as images and files and links, with the full editing toolbar available (see Edit Content from the Editors Guide).
To feature a downloadable link to a file, select the "Add File" option. Please note that you can also provide a downloadable link to a file in a widget by using the "Add Text" widget option and using the "Add Media" button (see Add Attachments from the Editors Guide).
The promo block widgets feature 1-2 lines of text (primary heading text and an optional secondary line of paragraph text) on top of Public Affairs-approved background colors. There are two types of promo blocks: Promo Block, and Promo Block with Image.