Action Required before 7/1/24 to preserve Google Universal Analytics data

April 23, 2024

Google plans to remove all data related to Universal Analytics properties on July 1, 2024.

As a reminder, Google Analytics is a self-service feature; our team enables Google Analytics upon request, but we do not support it beyond adding the tracking ID and handling the initial privacy configuration for Open Berkeley sites.

If you received additional notices about Google consent mode implementation, the Open Berkeley platform controls all Google Analytics consent mode settings for your site. However, if you are using Google Analytics beyond your Open Berkeley site, you will need to review the changes and implement them in your Google Analytics account in accordance with campus privacy policies.

The Google Account manager for your site should be able to export the data you need either manually from your reports in your Google Analytics account, or by using the Google Analytics spreadsheet add-on for Google Sheets; there are also some helpful getting started instructions.

To manually export your data to Google sheets:

  1. Login to your Google Analytics account and open the Universal Analytics property - it will have a number that starts with ‘UA-’.
  2. Find the report that you want to export, or create a custom report under "Customization" in the left column.
  3. Make sure the report that you choose is displaying the data you need (adjust date range, apply segments, add secondary dimensions, or use filters).
  4. Make sure your end date is June 30, 2023, since that is the date that Universal Analytics stopped collecting new data.
  5. Click the export button and select your file type (PDF, Sheets, Excel, CSV).

If you need additional help on Google Analytics, there will be a Webnet presentation on May 7th over Zoom (you need to register to attend), or you can follow the links in the email that you received from Google for additional resources.

We are sharing the Webnet presentation announcement below, but we were not involved with the planning of this session. If you have questions about the Webnet GA session, please visit the Contact Us link at the bottom of the Webnet site.

I Used to be a Google Analytics Expert, then GA4 Came Along

The move from Universal Analytics to GA4 has been anything but easy, even for those of us who considered ourselves GA experts. Cheryl Games will take us through the process her team went through at Cal Performances with the migration, including learning the new interface, (re)creating data dashboards, and understanding why the Bounce Rate metric doesn't mean anything anymore.

Webnet Presentation: Tuesday, May 7, 2024 from Noon to 1 p.m.
Presenter: Cheryl Games, Associate Director, Digital Experience - Cal Performances
Register to receive the Zoom link